Malton Privacy Policy

1. Information Malton Collects

Malton collects and processes several types of personal information, including:

2. How Malton Uses Your Information

Malton uses your personal information for the following purposes:

• Malton Service (Contract Execution):
  • Managing and administering your Malton vehicle reservations and rental contracts. Confirming your identity and checking you meet Malton rental requirements. Coordinating vehicle collection and return procedures. Processing payments and administering deposits and charges.
• Malton Customer Communication (Legitimate Interest/Contract Performance):
  • Sending Malton booking confirmations, updates, and rental information. Responding to your inquiries and providing Malton customer support. Notifying you about changes to Malton services or policies.
• Malton Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates where you have consented or where Malton has a legitimate interest. You can opt out at any time.
• Service Development (Legitimate Interest):
  • Analyzing website usage to improve user experience and functionality. Conducting research to guide improvements to Malton’s vehicle fleet and services.
• Malton Compliance (Statutory Duty):
  • Meeting Malton's legal, regulatory, and tax obligations. Detecting and preventing fraud and protecting Malton's service integrity. Managing disputes and enforcing Malton's terms and conditions.

3. Data Sharing

Malton may share your personal information with:

• Malton Providers: Third-party companies that help Malton deliver its services, such as payment processors, IT support providers, and facilities maintenance. These providers are contractually required to protect your data.

Malton does not sell your personal information to third parties for marketing purposes.

4. Malton Security

Malton implements technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. No internet transmission or electronic storage is completely secure, and absolute protection cannot be guaranteed.

5. Malton Records

Malton retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting requirements. Retention periods vary according to the type of information and the context of processing.

6. Your Rights at Malton

Under UK data protection law, Malton customers have these rights:

• Right to Access: Request a copy of the personal information Malton holds about you.

To exercise these rights, please contact Malton using the details below.

7. Malton Cookies Policy

Malton's website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.

8. Malton Policy Updates

Malton may update this Privacy Policy periodically to reflect changes in its practices or applicable legal requirements. Any revisions will be posted on this page with an updated Last Updated date. Please review this policy regularly.

9. Contact Malton

For questions about this Privacy Policy or Malton's data practices, please contact us: